Public Relations

Kimbercote Alternative Energy Conference

Kimbercote Farm is a retreat centre increasingly involved in environmental demonstrations and education. Working with the co-directors and the board, Make Hay followed through on the details for a successful Sustainable Energy Event that included five off-site Workshops over two months and a two day Conference at Kimbercote Farm.

With limited financial resources we used a dual approach: Public Relations and Visual Bang. The PR efforts leveraged Kimbercote’s good name in the “green” networks – spreading the word and the promotional materials – and we created a high impact graphic design to use on all print/web promotional materials.

Traditional marketing and media methods worked alongside viral methods to produce excellent local and regional media coverage, successful attendance and a satisfied funder.

Sex, Lies & Other Fictions

An evening of poetry performance in support of adult literacy, Make Hay developed a theme replete with sexual allusion – and rolled out a promotional strategy that included media relations and a red-hot poster design.

We coordinated all the details of the evening – booking performers, liaising with the local adult literacy organization, negotiating the venue, sound system and music, food and drink refreshments.

Additionally, Make Hay organized fundraising activities and  ice-breaking entertainments setting the stage for a vivacious crowd of literary fun seekers to enjoy a memorable experience for a great cause.

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