Middlesex Hospital Alliance (MHA)
Make Hay worked with the MHA to develop a strong and consistent brand identity that is reinforced internally and with external stakeholders. Working with the senior management team and the board of directors, Make Hay provides communications planning and PR consulting along with writing and designing marketing communications materials, including the MHA website.
Make Hay produced all of the marketing communication tools for this multi-site organization – designing and writing a range of brochures, the staff newsletter, an annual community report, plus recruitment materials and trade show displays. Make Hay has expanded and refined the media relations activities at the MHA, enhancing media opportunities and writing media releases and speaking notes for board members and senior managers.
A focus of internal communications for Make Hay was developing and content editing the corporate intranet; a pivotal feature of the corporate plan to become “paperless.”