YMCA
A fun, two-fold project – create a new identify for a division of the regional YMCA and launch it with a print campaign.
Employment & Community Services needed to be distinct from the more familiar sweaty Y. The brand needed to claim distinct territory as a fresh, friendly, accessible service.
Eye-catching creative was presented for a print and outdoor campaign. The new identity carries the strong and positive YMCA corporate brand yet is distinct from it, and from other employment services. The new logo was rolled out in a first-of -its kind print and outdoor campaign that employed friendly “pets” to sell job search and change
Best Western Weddings
Talk about a wedding make-over !
We turned Cinderella into a gala-ready gal with a beautiful wedding package make-over for this Best Western hotel.
This is all about the Before and After. Previously they were using an artless desk-topped brochure with extra copied pages – such as the seasonal menu changes – handed to 
the bride-to-be on separate sheets, perhaps stapled together. A bit ramshackle for the big day!
Make Hay put the emphasis on a beautiful “bride-style” presentation folder – elegant and slim, with a smooth satin texture, the folder easily accommodates similarly designed “insert cards” that can be updated without changing the whole package. A simple, elegant and beautiful solution – what more could a wedding want!
