West Grey Economic Development Handbook & Website
Using our skills in writing and information design, Make Hay developed the content and design for an Economic Development Handbook for the Municipality of West Grey. In addition to demographic and statistical information about the region, local business people were interviewed to produce “snapshot” profiles for the Handbook.
The Handbook was a part of the Municipality’s pledge to proactively promote economic development in the area; to foster new business start-ups, to encourage existing businesses to move to West Grey and to promote expansion for existing businesses.
The Handbook is distributed at trade and related shows and mailed to people inquiring about business in West Grey. Additionally, we revised the existing municipal website, using the Handbook content, to make economic development a more prominent feature of the site.
The Walking Village™ Initiative
Participation in viable economic development projects doesn’t need to be shut down by limited resources. The Walking Village™ Initiative was conceived as a way to package and promote what was already a value in the Village of Flesherton – walking.
Originally an initiative of the Chamber of Commerce, the project is designed to fit with the limited human and financial resources of the organization and builds upon two existing natural areas right in the village, along with a close proximity to the Bruce Trail, the longest footpath in Canada. The Walking Village isn’t an event or a walking club, but promotes and enhances the enjoyment of the area on foot – through sidewalk improvements, improved signage and maps, for instance.
The work of building and engaging with a walking community, in the Village and beyond, continues.