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Category Archives: strategy
Art, Meet Marketing
Recently Make Hay received an email asking if we could offer marketing assistance to an artist – a painter – who wanted to: 1) Generally, increase her profile as an artist 2) Specifically, promote an art gallery show in a … Continue reading
Activate your Strategy!
Sometimes it feels as if just getting the darn plan written is the accomplishment! And, it is. Now you have created an agreed-upon road map for the near future. It is an essential start. So take a deep breath and … Continue reading
Social Media – Do or Don’t?
Social Media is everywhere. We communicate with friends, our co-workers, our distant relatives, sometimes even our kids in the next room. We post what we ate for breakfast, what the baby said, vacation pictures, where we bought our new shoes … Continue reading
The Measure of your Success
“It was a huge success!” What do you think when you hear this about an event or an internal initiative? Perhaps you think the success refers to many participants or raising a lot of money or changing minds, delivering a … Continue reading
Posted in communications, non-profit, public relations, strategy
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Branders Beware
I cheer when an organization tells me they are going to brand. I cheer A) because branding is important and B), it’s what I do (and I like to keep busy ; – ) What can de-rail this conversation is … Continue reading