We love naming: Naming products or services, naming campaigns, naming initiatives, special offers, dogs, boats. And we know that often a campaign or a company benefits from having a tagline as part of its brand identity. We work closely with clients when building a new identity or refreshing an existing one, to ensure an appropriate fit between brand image and organization.
Bruce Municipal Telephone System
Make Hay developed a successful relationship with Bruce Telecom (formerly BMTS) creating marketing strategies and the graphic identities for the corporation and its sister brands for more than ten years.
In one instance, we created a “bundle campaign” to sell the value of a package of services from this independent telco and ISP. Make Hay developed the One for All! campaign as the Bruce Telecom product offering in this busy category.
Then, with an opportunity to expand full services into an important adjacent territory, we created the You Can Get It! campaign, incorporating the benefits of our bundle. The campaign offered a “free upgrade” to fibre optic cable to all the homes, cottages and businesses in the target area. To market this free upgrade we employed a multi-channel campaign, including media relations, town hall meetings, newspaper ads, door knockers and outdoor media.