Monthly Archives: June 2012

The Maybe Compound

Posted on June 28, 2012 by Barbara

There’s probably at least one Easily Confused Words list on every writer’s desk. Lately, I’ve seen a few excellent versions posted on writerly blogs. Some words are simply misused. For instance, Louise Armstrong’s blog post on the IABC Toronto website … Continue reading →

Posted in communications, creative, marketing | Leave a comment

The Measure of your Success

Posted on June 6, 2012 by Barbara

“It was a huge success!” What do you think when you hear this about an event or an internal initiative? Perhaps you think the success refers to many participants or raising a lot of money or changing minds, delivering a … Continue reading →

Posted in communications, non-profit, public relations, strategy | 1 Comment