Monthly Archives: February 2012

Creative Rules

Posted on February 14, 2012 by Barbara

You can read that headline two ways: 1)      there are rules (there are) 2)      creative is king (it is) Good creative teams (designers; ad copy, dm and web writers; illustrators; graphic artists) know how to get the job done. They … Continue reading →

Posted in branding, creative, marketing, tourism | 2 Comments

Branders Beware

Posted on February 14, 2012 by Barbara

I cheer when an organization tells me they are going to brand. I cheer A) because branding is important and B), it’s what I do (and I like to keep busy ; – ) What can de-rail this conversation is … Continue reading →

Posted in branding, creative, marketing, strategy, tourism | Comments Off

Strategy, a Story of Horse and Cart

Posted on February 14, 2012 by Barbara

“What a great idea! Let’s roll it out now!” If that’s how your organization approaches each idea that comes along, let me suggest an important criterion against which to measure tactics: does the tactic satisfy your strategic objectives? Ideas live … Continue reading →

Posted in communications, non-profit, public relations, strategy | 1 Comment

Partnership Value

Posted on February 14, 2012 by Barbara

Swing your partner  . . . Been doing some thinking about partnerships lately. Maybe because my recent application for a Partnership Facilitating contract got me noodling on the concept. Partnership has recently enjoyed some renewed interest from many different arenas, … Continue reading →

Posted in community development, non-profit, partnership | Comments Off

Inclusion is not for Everyone

Posted on February 14, 2012 by Barbara

Inclusion is an honourable concept. It has its roots in disability proaction – ensuring that people who are physically challenged are not excluded from activities and opportunities because of their disabilities. In the workplace, the concept of inclusion refers to … Continue reading →

Posted in community development, non-profit, partnership | Comments Off