Helping brands build and engage with their communities.





research   writing   editing   creative concepts   content   original stories   ghost writing   blogs   social media posts   news items   case studies   feature stories   manifestos   copywriting   direct mail   sales letters   books   newsletters   media releases   backgrounders



Special Projects

Need help getting your social media plan rolling?

Have an initiative to launch or a milestone to celebrate?

Make Hay works with you to develop a creative concept – and a plan to deliver it.

Communications Consulting

Are your internal or external communications not hitting the mark?

A communications audit will respect your resources while refreshing your efforts.

Creative Marketing Support

Do your marketing people have their hands full?

Make Hay brings bench strength to your creative team: Just what you need, just when you need it.


Barbara MacKay leads Make Hay Communications.

As a communications strategist, Barbara has helped dozens of organizations to communicate with their communities, in sectors as varied as finance, health care, media, technology and community economic development.


An award-winning writer, Barbara regularly creates original content for print and digital projects.


Prior to Make Hay, Barbara worked as a print and broadcast journalist. Based in Toronto, she wrote for national and international media, including Chatelaine, Maclean’s, CBC Radio, the New York Times and the Washington Post.


In 2012, Make Hay began creating its own digital content – launching, an online magazine of rural news & views, and in 2013, publishing its first digital book, Steal this Trail, a guide to outdoor adventures in Grey County.


Corporate Communications

Brochures &
Direct Mail


Web Sites &
Digital Projects



Reports &
Media Releases


Fees: By the hour or by the
project. No charge for an introductory meeting.

Please contact
Barbara MacKay


Make Hay Communications



© Make Hay Communications  2016